This project launched a clean skincare brand targeting Gen Z through authentic, trend-driven TikTok content. We partnered with 50+ micro-influencers to create “Get Ready With Me” and “Morning Routine” videos using GlowUp products. Leveraging TikTok’s Spark Ads, we boosted top-performing organic videos to wider audiences. Each video ended with a QR code or swipe-up CTA leading to a limited-time discount landing page. We tracked conversions via UTM tags and TikTok Pixel, optimizing toward lowest CPA. The campaign avoided polished ads — instead, it felt native, raw, and trustworthy — which TikTok’s algorithm rewarded with massive organic reach.