For a SaaS startup targeting IT managers, we created educational LinkedIn carousels (“5 Signs Your Company Needs Our Tool”) ending with “Book a Free Audit.” Clickers landed on a webinar signup page. Post-webinar, attendees received a gated whitepaper + personalized demo offer. We used LinkedIn Lead Gen Forms to reduce friction. Retargeting ads followed up with case studies. Sales team received lead scores based on engagement (video watched, whitepaper downloaded, etc.).