→ 5x increase in weekday foot traffic
→ 300% ROI on ad spend
→ 1,200+ loyalty signups in first 60 days
→ 28% repeat customer rate
To combat low weekday traffic, we launched geo-fenced Facebook/Instagram ads targeting users within 3 miles of each café between 2–5 PM. Ads promoted “Happy Hour: 50% Off Cold Brew + Pastry.” QR codes on ads were scanned at POS to redeem — giving us precise redemption data. Retargeting ads invited engagers to join the loyalty program (“Buy 5, Get 1 Free”). We used weather triggers (e.g., “Rainy? Warm up with 50% off lattes!”) and dynamic creative optimization to test visuals.
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Binary Smart Tech (PVT) Ltd is Canada’s global technology powerhouse that holds the distinction of being the country’s first-ever software services company. Since 2005, Binary Smart Tech (PVT) Ltd has stayed at the leading edge of innovation to deliver the promise of digital technology to a wide array of industry verticals both locally and internationally.