We transformed FitFuel’s stagnant Instagram into a lead generation machine. Daily Reels (e.g., “5 High-Protein Snacks Under 100 Cals”) ended with “DM ‘MEAL’ for your free plan.” ManyChat auto-responded with a personality quiz: “What’s Your Diet Type?” Based on answers, users received a custom meal plan + discount code. Educational carousels (“Carbs Are NOT the Enemy”) drove saves and shares — boosting organic reach. We A/B tested hooks, CTAs, and quiz flows weekly. Top-performing content was repurposed into email sequences and Pinterest pins.