GlowLabs – DTC Skincare Launch (Shopify)

Platforms

Shopify (Store), Klaviyo (Email/SMS), TikTok/Instagram (Ads), Gorgias (Support)

Service

DTC Strategy, Shopify Development, Funnel Design, Ad Creative, CRM Automation, Influencer Program

Project Timeline

12 Months (Brand Identity → Store Build → Pre-Launch Hype → Scale → Retention Optimization)

Increased in ROI revenue

→ $1.2M Annual Recurring Revenue (ARR)
→ 32% repeat purchase rate
→ $2.80 ROAS on paid ads
→ 4.6/5 Trustpilot rating

We launched GlowLabs — a vegan skincare brand — from 0 to $100K/month in 90 days. Built a high-converting Shopify store with quiz-based product recommendations (“Find Your Perfect Routine”). Subscription model with flexible cadence (30/60/90-day deliveries). Post-purchase SMS flow: unboxing video → review request → referral offer. UGC gallery powered by Yotpo. Retargeting ads showed cart abandoners their selected products. Klaviyo flows: welcome series, replenishment reminders, VIP tiers.

Let's Do Something Amazing Together!

Ready to elevate your online presence? Get in touch with us today for personalized solutions tailored to your business needs.

Binary Smart Tech (PVT) Ltd is Canada’s global technology powerhouse that holds the distinction of being the country’s first-ever software services company. Since 2005, Binary Smart Tech (PVT) Ltd has stayed at the leading edge of innovation to deliver the promise of digital technology to a wide array of industry verticals both locally and internationally.