PetPulse – Amazon FBA Optimization

Platforms

Amazon Seller Central, Helium 10, Jungle Scout, FeedbackWhiz, Canva

Service

Amazon SEO, PPC Management, Listing Optimization, Review Generation, Competitor Analysis

Project Timeline

6 Months (Audit → Relaunch → PPC Optimization → Review Growth → Rank #3)

Increased in ROI revenue

→ 4x revenue growth in 6 months
→ Ranked #3 in “Pet GPS Trackers” category
→ 4.5★ average rating (from 3.8★)
→ 22% conversion rate (category avg: 12%)

PetPulse’s Amazon listings suffered from poor images, keyword stuffing, and low reviews. We:

  • Reshot product photos with lifestyle context (dog wearing tracker in park).
  • Rewrote titles/bullets using Helium 10 keyword research.
  • Launched A+ Content with comparison charts and video demo.
  • Set up automated PPC campaigns (auto + manual) with dayparting.
  • Used FeedbackWhiz to request reviews post-delivery.
  • Monitored competitors weekly to adjust pricing + bids.

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