RetailInsight – Real-Time Customer Behavior Dashboard

Platforms

Tableau, Snowflake, dbt, Segment, Google Analytics 4, In-Store Cameras (Computer Vision)

Service

Data Pipeline Engineering, Dashboard Design, Behavioral Analytics, Real-Time Alerting, Personalization Engine

Project Timeline

7 Months (Data Integration → Dashboard MVP → Heatmap Calibration → Staff Training → Optimization)

Increased in ROI revenue

→ 29% increase in upsell conversion rate
→ 22% higher average basket size
→ 15% reduction in staff idle time
→ $1.4M incremental revenue/year per store

RetailInsight combines POS, e-commerce, and in-store camera data to map customer journeys. Heatmaps show dwell times (e.g., “Customers linger at Display A but rarely buy”). Recommends staff interventions (“Offer discount if >2 mins at high-margin item”). Online: tracks clickstreams → recommends bundles (“Customers who bought X also bought Y”). Tableau dashboards update every 5 mins. Alerts trigger when conversion drops below threshold. Integrated with loyalty program for personalized offers.

Let's Do Something Amazing Together!

Ready to elevate your online presence? Get in touch with us today for personalized solutions tailored to your business needs.

Binary Smart Tech (PVT) Ltd is Canada’s global technology powerhouse that holds the distinction of being the country’s first-ever software services company. Since 2005, Binary Smart Tech (PVT) Ltd has stayed at the leading edge of innovation to deliver the promise of digital technology to a wide array of industry verticals both locally and internationally.